By special request, it's time to put the boot into Boris Johnson.
Essentially, I agree with Dave Osler, the chief characteristic of this campaign is the absence of policy, apart from a few populist gripes Johnson doesn't really say anything.
Of course, over the years he has said plenty, and is well known to be a hard Thatcherite and opponent of so-called "political correctness." And that is just it, it's known for those who care that he will veer to the wild right, and act in a manner to please the saloon bar bores of which he is one in extremis.
That's why he is policy light, because he is not a typical managerial machine politician, but a walking cipher for a certain Tory gut reflex - hence the "seat of your pants" approach he is trying to downplay.
The fact is, that his bluster plus his Chatshow Boris plus a few populist measures (lets plant some trees, do away with Bendy buses, etc.) might just sneak him in. Maybe the plan is to give him a competent team to delegate to like he did while he edited the Spectator; but, just as likely, he will blunder and bluster around like a loose cannon.
The real secret will be that he doesn't believe in doing anything, he will be sabbotaging the local administration so that his Tory mates, the city capitalists and the saloon bar bores can carry on without someone even having the temerity to try an alleviate the ills of capitalism.
Now, socialists are clear that the attempt to run capitalism against capitalist interests is doomed to failure; but Boris, behind the buffoonish facade represents capitalism's uncaring heart of darkness. It's easy to laugh at Boris the joke, but what he stands for, capitalism and elitism without even the pretence of caring, is no joke.
Whilst the wild ideologues have dreamed of such unrestraint, in practice, in power, they're usually kept in check by reality. Anarcho-capitalist wingnuts usually do not get within sniffing distance of power. Even Thatcher barely managed to reduce the size of the state, as she found after years of fruitless turmoil. Sadly, Boris' reality check would be unpleasant for us all.