Wednesday, April 16, 2008

Ken commands the Irish

If you're Irish, chances are, according to the Irish Post, you've already voted - see, they think that: Irish back Ken to stay Mayor - not some Irish, mark you, but all of them, it seems. How they can know this before the Irish cast their ballots is anyone's guess.

They claim
THE IRISH community across London is coming together to back Ken Livingstone’s campaign to be re-elected as Mayor of London.
- that might come as a surprise to my comrade who posts here as Londonsocialist. A campaigner is quoted as saying:
“We think it is of utmost importance that the Irish voters and those of Irish descent come out and vote for Ken who has done so much as Mayor to ensure that our community has been recognised for its contribution to the city."

Well, that's me as well, then, I'm one of those of "Irish descendents" (via Yorkshire, figure that out). Maybe I secretly back Ken without knowing it?

In reality this is a stitch up between the "community leaders" who control the Irish post and Ken's team. It's what advertising folk call "segmenting", and Ken is very good at it. break the audience down into target identities, then give them a message that your brand is not just suited to them, but confirms their identity as a member of that group. Hence lines like:
The Irish vote was crucial in ensuring Ken Livingstone was returned as Mayor in his first campaign.
See, Irish, Ken owes you, he's yours. Of course, this is just primitive coalition building, snake oil salesmanship to try and schmooze to power. Ken is resting on divisions between workers, rather than trying to overcome them through the practical measures of building socialism. That way he can make himself the guarantor of social peace between the various communities.

No comments: